The 7 Ps of Marketing: Physical Evidence

The 7 Ps of Marketing: Physical Evidence

Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...
The 7 Ps of Marketing: Process

The 7 Ps of Marketing: Process

Image by Freepik Ensuring Seamless Experiences The development of a sound marketing strategy can be enhanced by using the 7Ps of marketing, or the marketing mix, to organize plans and activities around key elements. In our previous articles, we discussed the original...
The 7 Ps of Marketing: People

The 7 Ps of Marketing: People

Image by Freepik Your Brand Ambassadors A great way to organize your marketing strategy is to use the 7 Ps of Marketing. By grouping activities together in each of the marketing mix elements, you’ll be able to prioritize and assign tasks more readily. Our previous...
The 7 Ps of Marketing: Promotion

The 7 Ps of Marketing: Promotion

Image by Freepik Captivating Your Audience As you develop your marketing strategy, a good understanding of the 7 Ps of Marketing, or the marketing mix, will really help to organize all the activities needed to be successful. Our previous articles covered 3 of the 4...
The 7 Ps of Marketing: Place

The 7 Ps of Marketing: Place

Image by Freepik Reaching Your Customers Effectively The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
The 7 Ps of Marketing: Price

The 7 Ps of Marketing: Price

Image by Freepik The Art of Value Proposition The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...