The 7 Ps of Marketing: Product

The 7 Ps of Marketing: Product

Image by Freepik Crafting Irresistible Offerings The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
Press Release: Mike Suter Joins Connecting for Results

Press Release: Mike Suter Joins Connecting for Results

Toronto, ON, November 30, 2023 – Today, strategic consulting firm, Connecting for Results (CFR), is pleased to announce the organization has engaged industry expert Mike Suter to join its team. An experienced financial planning executive, Mike assumes the position of...
The 7 Ps of Marketing

The 7 Ps of Marketing

If you’ve taken marketing courses in the past, you may be familiar with the ‘4 Ps’. They are the cornerstone elements that need to be considered when evaluating your company’s marketing strategy. Recently, these have expanded to the 7 Ps that influence...
SPOTLIGHT: Wayne Moir

SPOTLIGHT: Wayne Moir

Business Development Specialist Behind every great company is a team of great people. At Connecting for Results, our people are the foundation of our business, and we want you to get to know them better. In this series, we’ll be highlighting the many talents of our...
Want to Improve your Management Strategy? Focus is Key

Want to Improve your Management Strategy? Focus is Key

Image by Freepik Over the years, many printers have tried to be a ‘jack of all trades’, electing to make capital investment in technologies that are not always aligned with what they do best. Think: how many firms do you know who market themselves as suppliers of...
When Selling a Company, Consider the Value of Employees

When Selling a Company, Consider the Value of Employees

Image by Freepik In one of our earlier articles on mergers and acquisitions, we provided a check list for those contemplating a sale. One of the elements we outlined was “Identify your Key Players.” In this article we go behind the scenes and dive deeper into this...