Image by Freepik The Art of Value Proposition The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
Pricing and cost considerations for the new year A thoughtful reader challenged a comment made in my May/June column, “Paper supply: Crisis or Opportunity?” We discussed price increases, with the comment that certain cost increases cannot be passed on to...
Common issues plaguing the North American printing industry. I recently spoke to printers from across North America about their top business challenges and opportunities. While the priorities changed weekly, there were a few common challenges that I’d like to offer...
The need for cost escalation clauses Lately, the industry is facing paper and substrate price increases. The potential for quarterly adjustments is estimated to be in the range of four to 10 per cent. Reasons for increases There are several reasons for price...
