Key strategies for organic sales growth By Bob Dale and Gordon Griffiths It’s been a difficult year for many companies, with a decline in sales reported by businesses from across Canada. There are fewer jobs to quote and the work that is available is often for lower...
Streamlining print production is critical for businesses aiming to improve and stay competitive. In today’s fast-paced market, print companies face mounting pressure to reduce costs, enhance speed, and meet customer demands—all without compromising quality. In this...
In the ever-evolving landscape of graphic communications and the printing industry, business planning is more crucial than ever. With technological advancements, shifting customer demands, and increased competition, print companies must have a strategic plan to stay...
Photo credit: Akinbostanci /E+ / Getty Images Be ready for those inevitable tough days For 2024, a flat economy with modest inflation or ‘soft recession’ is projected. According to BDC economists, real GDP growth for 2024 is forecasted to be at one to two per cent and...
Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...
Image by Freepik Ensuring Seamless Experiences The development of a sound marketing strategy can be enhanced by using the 7Ps of marketing, or the marketing mix, to organize plans and activities around key elements. In our previous articles, we discussed the original...
