Lessons Learned: Teamwork

Lessons Learned: Teamwork

Lessons Learned: Teamwork With so much change happening in the print industry right now, it’s helpful to rely on advice that stands the test of time. In our Lessons Learned video series, we’ll share tips on different topics that affect leaders today and...
The 7 Ps of Marketing: Physical Evidence

The 7 Ps of Marketing: Physical Evidence

Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...
The 7 Ps of Marketing: Process

The 7 Ps of Marketing: Process

Image by Freepik Ensuring Seamless Experiences The development of a sound marketing strategy can be enhanced by using the 7Ps of marketing, or the marketing mix, to organize plans and activities around key elements. In our previous articles, we discussed the original...
The Future of Print

The Future of Print

Be ready for ongoing change We all could benefit from knowing the future, however the best we can do is plan and be prepared. At a recent meeting hosted by the Atlantic Printing and Imaging Association meeting in Halifax, there was a lively discussion with students...
The 7 Ps of Marketing: People

The 7 Ps of Marketing: People

Image by Freepik Your Brand Ambassadors A great way to organize your marketing strategy is to use the 7 Ps of Marketing. By grouping activities together in each of the marketing mix elements, you’ll be able to prioritize and assign tasks more readily. Our previous...
The 7 Ps of Marketing: Promotion

The 7 Ps of Marketing: Promotion

Image by Freepik Captivating Your Audience As you develop your marketing strategy, a good understanding of the 7 Ps of Marketing, or the marketing mix, will really help to organize all the activities needed to be successful. Our previous articles covered 3 of the 4...