Image by Freepik Crafting Irresistible Offerings The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
I joined what was known as the “Grande Maison”. The no frills printer was doing great – and bang – we were purchased by a Quebec company making us Canada’s largest, and at one time, the world’s largest. I say “bang” because all of a sudden I was on the other...
If you’ve taken marketing courses in the past, you may be familiar with the ‘4 Ps’. They are the cornerstone elements that need to be considered when evaluating your company’s marketing strategy. Recently, these have expanded to the 7 Ps that influence...
Image by Freepik Over the years, many printers have tried to be a ‘jack of all trades’, electing to make capital investment in technologies that are not always aligned with what they do best. Think: how many firms do you know who market themselves as suppliers of...
After being with Canada’s largest single plant, I joined a “No Frills Printer”. I was in a staff role, VP-Marketing, reporting to the President with my first assignment to put in a companywide waste management program. That old saying, “I’m from head office and trust...
Image by Freepik In one of our earlier articles on mergers and acquisitions, we provided a check list for those contemplating a sale. One of the elements we outlined was “Identify your Key Players.” In this article we go behind the scenes and dive deeper into this...
