Earth Day: The Future of Print

Earth Day: The Future of Print

While it can be challenging to see the road ahead, one thing is for certain: if we don’t illustrate the value of print, we won’t get very far! The future of print is looking bright, however some may still need convincing. In order to help marketers make...
Lessons Learned: Continuous Learning

Lessons Learned: Continuous Learning

Lessons Learned: Continuous Learning With so much change happening in the print industry right now, it’s helpful to rely on advice that stands the test of time. In our Lessons Learned video series, we’ll share tips on different topics that affect leaders today...
Building a Resilient Business

Building a Resilient Business

Photo credit: Akinbostanci /E+ / Getty Images Be ready for those inevitable tough days For 2024, a flat economy with modest inflation or ‘soft recession’ is projected. According to BDC economists, real GDP growth for 2024 is forecasted to be at one to two per cent and...
Lessons Learned: Teamwork

Lessons Learned: Teamwork

Lessons Learned: Teamwork With so much change happening in the print industry right now, it’s helpful to rely on advice that stands the test of time. In our Lessons Learned video series, we’ll share tips on different topics that affect leaders today and...
The 7 Ps of Marketing: Physical Evidence

The 7 Ps of Marketing: Physical Evidence

Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...
The 7 Ps of Marketing: Process

The 7 Ps of Marketing: Process

Image by Freepik Ensuring Seamless Experiences The development of a sound marketing strategy can be enhanced by using the 7Ps of marketing, or the marketing mix, to organize plans and activities around key elements. In our previous articles, we discussed the original...