The 7 Ps of Marketing: People

The 7 Ps of Marketing: People

Image by Freepik Your Brand Ambassadors A great way to organize your marketing strategy is to use the 7 Ps of Marketing. By grouping activities together in each of the marketing mix elements, you’ll be able to prioritize and assign tasks more readily. Our previous...
The 7 Ps of Marketing: Promotion

The 7 Ps of Marketing: Promotion

Image by Freepik Captivating Your Audience As you develop your marketing strategy, a good understanding of the 7 Ps of Marketing, or the marketing mix, will really help to organize all the activities needed to be successful. Our previous articles covered 3 of the 4...
How to Create a Winning Succession Plan

How to Create a Winning Succession Plan

Image by Freepik Thinking about handing over the reins of your business? It is a big step, isn’t it? Let’s talk about what it really takes to create a successful business succession plan. First off, what does a successful transition even look like? It is not just...
Business Succession Planning: Time for the Kids to Take Over?

Business Succession Planning: Time for the Kids to Take Over?

Image by Freepik You have worked hard your whole life, and you are flirting with the word ‘Retirement’. What does retirement mean? For business owners that are accustomed to going a hundred miles an hour, seldom does it mean making a dead stop and relaxing on a beach...
8 Tips to Elevate Your Job Search in 2024

8 Tips to Elevate Your Job Search in 2024

Say goodbye to traditional job search strategies and embrace the future! Leveraging the latest trends in resume writing, LinkedIn optimization, and cutting-edge AI tools can help you stand out in today’s competitive job market. Here are some tips on how to get...
The 7 Ps of Marketing: Place

The 7 Ps of Marketing: Place

Image by Freepik Reaching Your Customers Effectively The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...