The best way to predict the future is to study the past. On December 7, 2023, our COO, Bob Dale, shared his insights on the future of print with students at Nova Scotia Community College (NSCC). Hosted by the Atlantic Printing & Imaging Association (APIA), Bob...
In this series our CEO, Gord Griffiths, reflects on lessons learned throughout his years in the printing industry. Safety: We must have a safe workplace. Human Resources / Talent Engagement: Best people win – need to promote the best people, need to continually...
Darren Loken, Connecting for Results, Pat McGrew, managing director, McGrew Group, and her colleague Jonathan McGrew with Bob Dale at the Printing United Expo. Association events offer unique opportunities to meet peers and find solutions for challenging issues....
Image by Freepik Crafting Irresistible Offerings The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
In this series our CEO, Gord Griffiths, reflects on lessons learned throughout his years in the printing industry. I joined what was known as the “Grande Maison”. The no frills printer was doing great – and bang – we were purchased by a Quebec company making us...
If you’ve taken marketing courses in the past, you may be familiar with the ‘4 Ps’. They are the cornerstone elements that need to be considered when evaluating your company’s marketing strategy. Recently, these have expanded to the 7 Ps that influence...