Co-ordinated approach needed to address labour shortages in the printing industry
The printing industry, along with many others, is facing an unprecedented challenge driven by demographic shifts, economic uncertainty, and geopolitical events. While companies may not be actively hiring because of growth, the need to replace experienced staff who are retiring or leaving the industry remains critical and will persist for years to come.
According to the 2024 Connecting for Results/Canadian Printing Industries Association Industry Survey, approximately half of the responding Canadian printers reported significant difficulty in attracting skilled tradespeople (56 per cent of respondents) and sales professionals (47 per cent). This issue is not isolated; it reflects a systemic labour challenge that demands a co-ordinated, long-term solution.
Promising initiatives, but fragmented efforts
Numerous initiatives are underway to address different parts of the labour challenge. These include efforts to raise awareness and attract talent from a range of sources, such as youth, underemployed workers, skilled immigrants, and those seeking second careers. Training and education programs are being offered by public institutions, industry associations, and companies themselves. Funding programs also exist to support some of these activities.
However, despite these efforts, the challenges persist. Many stakeholders are acting independently, but without alignment, their collective impact is limited. For instance, governments offer funding and financial incentives, but they’re limited to long-term programs and are specific to the industry. Private companies can offer on-the-job training and apprenticeships, but they cost money and time. Also, small firms don’t have the HR capacity to create professional development programs. Similarly, industry associations who can provide certifications have limited resources.
What’s needed for a sustainable solution
- Accurate, up-to-date labour market data is needed to forecast current and future hiring trends. This data should be collected from government sources, companies, and trade associations.
- The industry must deliver positive, fact-based messaging to counter misconceptions. Print remains an essential communication tool and continues to evolve with new technologies.
- Communication channels must be established or expanded to reach the right audiences—especially youth, newcomers, and underemployed workers.
- A co-ordinated approach to funding is essential. This includes investment in labour market research, awareness campaigns, and training at all levels—entry-level, advanced, and ongoing skill development.
- Central co-ordination is needed to catalogue available training programs and match candidates to appropriate opportunities in the industry.
- Practical supports must be put in place to help individuals who are training or relocating for work in the print industry.
- A properly resourced co-ordinating body, such as a national sector council, should be established to align these efforts, manage implementation, and ensure accountability.
The challenges are real, but so are the opportunities. We invite your input on how to address the labour crisis in the industry. Your insights can help shape practical, industry-led solutions. Let’s work together to build a resilient, skilled workforce for the future.
By Bob Dale
This column originally appeared in the July/August 2025 issue of PrintAction.
