Julie Anne McLaren brings practical sales leadership, planning experience, and industry knowledge to CFR clients. Julie Anne has spent years working in and around the print and graphic communications industries, helping businesses grow through stronger customer relationships, better sales discipline, and clear execution.
What Julie Anne Brings to Clients
Julie Anne brings a mix of sales, management, ownership, and client relationship experience that matters to companies trying to improve performance without losing sight of day-to-day realities. Her background includes print sales, estimating, customer service, management, and business ownership. That range helps her understand how growth goals connect to operations, service, and the pressure leaders face when margins, staffing, and customer expectations all need attention at once.
She is known for a practical approach. She works collaboratively, listens closely, and focuses on repeatable processes that support business growth. Her experience guiding teams, contributing to strategic goals, and improving workflow gives clients useful perspective when they need better structure in sales or sharper alignment across the business.
- Focus area: Julie Anne’s strongest contribution is helping companies improve sales strategy, business planning, and team alignment in ways that fit how the business actually runs.
- How she works: She works through direct client conversations, structured planning, and practical sales process reviews that lead to clear next steps.
- What clients gain: Clients gain better visibility into what is driving results, where execution is falling short, and how to move forward with more consistency.
Relevant Experience in the Industry
Julie Anne has more than two decades of experience in print sales, with direct exposure to estimating, customer service, management, ownership, and shareholder responsibilities. That is important in the print and packaging space, where commercial decisions often affect multiple parts of the business at the same time.
Her LinkedIn background also shows recent work as a Fractional Sales Leader, building scalable and repeatable sales processes to support client growth goals. In her current work with CFR, she supports mergers and acquisitions activity in the print, packaging, and finishing industries, while also helping clients with strategic planning and talent support.
She also studied graphic communications, which adds industry context to her hands-on business experience. Combined, these roles show steady involvement in the field and a solid understanding of both customer-facing and internal business needs.
How CFR Can Help
Julie Anne’s background fits well with CFR’s broader work in strategic business consulting, recruiting and staffing, and mergers and acquisitions. A client may need help tightening its sales process, thinking through growth plans, preparing for leadership changes, or getting a business ready for a transaction. Her experience helps bring those conversations down to earth. CFR’s role is to help leaders make practical decisions, improve execution, and address issues before they become bigger problems.
Connect with CFR
If your company is looking for practical support in sales, planning, staffing, or M&A within the print, packaging, or graphic communications industries, Contact CFR.
Image by Julie Anne McLaren
