In the ever-evolving landscape of graphic communications and the printing industry, business planning is more crucial than ever. With technological advancements, shifting customer demands, and increased competition, print companies must have a strategic plan to stay...
Photo credit: Akinbostanci /E+ / Getty Images Be ready for those inevitable tough days For 2024, a flat economy with modest inflation or ‘soft recession’ is projected. According to BDC economists, real GDP growth for 2024 is forecasted to be at one to two per cent and...
Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...
Image by Freepik Ensuring Seamless Experiences The development of a sound marketing strategy can be enhanced by using the 7Ps of marketing, or the marketing mix, to organize plans and activities around key elements. In our previous articles, we discussed the original...
Be ready for ongoing change We all could benefit from knowing the future, however the best we can do is plan and be prepared. At a recent meeting hosted by the Atlantic Printing and Imaging Association meeting in Halifax, there was a lively discussion with students...
Image by Freepik Your Brand Ambassadors A great way to organize your marketing strategy is to use the 7 Ps of Marketing. By grouping activities together in each of the marketing mix elements, you’ll be able to prioritize and assign tasks more readily. Our previous...
