Results Driven Sales Leader – Direct Marketing

Our customer is seeking a dynamic and results-driven Sales Professional with expertise in direct marketing products with current and knowledge of Canada Post and USPS mailing strategies and tactics. The ideal candidate will have a proven track record of successfully selling direct marketing solutions to Retail, financial Services, Insurance or other business verticals, demonstrating a deep understanding of their unique needs and objectives. This role requires a strategic thinker with excellent communication and relationship-building skills.

Responsibilities:

1. Client Acquisition and Relationship Management: 

• Identify and target potential clients and agencies interested in direct marketing campaigns.
• Build and nurture strong relationships with key decision-makers.
• Understand the specific goals and challenges of each client to tailor direct marketing solutions accordingly.

1. Consultative Selling:

• Conduct in-depth needs assessments to determine the most effective direct marketing strategies for each client.
• Provide expert advice on creative concepts, audience targeting, and messaging to maximize campaign success.
• Collaborate with clients to develop customized direct marketing plans that align with their fundraising or awareness objectives.

1. Product Knowledge and Industry Expertise:

• Stay up to date on industry trends, best practices, and innovations in direct marketing.
• Stay current with trending Canada Post and USPS mailing strategies and tactics.
• Demonstrate a comprehensive understanding of our direct marketing products and how they address the unique needs of clients.

1. Proposal Development:

• Prepare and present compelling proposals that outline the recommended direct marketing strategies, timelines, and expected outcomes.
• Work closely with internal teams to ensure proposed solutions are feasible and align with client expectations.

1. Sales Forecasting and Reporting:

• Maintain accurate and up-to-date records of sales activities, including client interactions, proposals, and outcomes.
• Provide regular reports on sales performance, highlighting achievements, challenges, and opportunities.

Your skills will include:

• Excellent understanding of Direct Marketing principles and practices.
• Proven track record of achieving and exceeding sales targets.
• Knowledge of printing, mailing, and creative services related to direct marketing campaigns is a plus.
• Strong listening, negotiation, and problem-solving skills.
• Good presentation skills and the ability and instinct to close deals.
• Experience with SaaS sales is an asset (subscription-based sales).
• Domain expertise in financial, insurance, and retail would be considered a strong asset.
• Proficiency in MS Office applications, and experience using a CRM program.
• Ability to work independently and collaboratively within a team.
• Minimum of three years of consultative sales experience, with emphasis and proven success in developing and maintaining new accounts.

What we offer:

• Base plus commission with no cap on earnings
• Cell phone allowance
• Mileage reimbursement
• Bonus plan for achieving target
• Company benefits plan