Don Stitt brings practical sales and account management experience to CFR clients across the print, packaging, and graphic communications industries. Don is known for helping businesses improve customer relationships, spot growth opportunities, and build practical plans that support stronger sales execution.
What Don Brings to Clients
Don has spent decades working in packaging, commercial printing, and finishing equipment sales, with experience that spans local, national, and international accounts. He has worked with well-known companies in the industry, including Heidelberg, HP, and Baumer hhs. That background gives him a grounded view of how sales teams, equipment decisions, and customer needs come together in real operating environments.
He is bilingual in English and French, and he brings a direct, organized approach to client work. He understands how to work with established accounts while also building new business. Clients can rely on him for practical input, steady follow-through, and informed conversations about sales strategy, market opportunities, and customer development.
- Focus area: His strongest contribution is helping companies strengthen sales performance, account management, and business development in print and packaging markets.
- How he works: He works through clear client conversations, structured account review, and practical next steps based on industry knowledge and field experience.
- What clients gain: Clients gain clearer sales direction, better follow-up on opportunities, and stronger day-to-day execution with existing and prospective accounts.
Relevant Experience in the Industry
Don’s background reflects long-term involvement in the printing and packaging sectors. He served as Canadian and US regional sales manager roles with Baumer hhs, where his work was tied to packaging-related systems and customer relationships across major territories. Before that, he worked with HP Canada in Indigo printing solutions, adding experience in digital print applications and customer-facing sales support.
He also spent more than two decades with Heidelberg Canada in several sales and product roles tied to packaging and commercial finishing equipment. Earlier in his career, he held technical, demonstration, showroom, and senior sales roles with AM International. Taken together, this mix of technical and sales experience helps him understand both the commercial side of the business and the operational realities clients face.
How CFR Can Help
At CFR, Don’s experience fits well within strategic business consulting, especially for companies that need a stronger sales approach, better market coverage, or more discipline around account management. His background is also useful for businesses evaluating equipment direction, customer growth plans, or broader commercial priorities. For leaders in print, packaging, and graphic communications, that kind of perspective can support better decisions without adding unnecessary complexity.
His practical industry experience also complements CFR’s broader work in recruiting and staffing and mergers and acquisitions, where a clear view of commercial strength and market position often matters.
Connect with CFR
If your business needs practical support in sales, account strategy, or growth planning, Contact CFR to start the conversation.
Image by Don Stitt

