Why marketing matters for PSPs

Why marketing matters for PSPs

We hear all the time that printers aren’t the best at marketing themselves, yet they excel at helping their clients. While printers need to be creative and think differently to reach new customers in the current climate, this can be a challenge. The things that worked...
Marketing for print services

Marketing for print services

Practical suggestions by industry leaders Any list of leading Canadian commercial print companies would include CJ Graphics, Hemlock Printers, and PDI. CJ Graphics is made up of over 30 companies operating in one state-of-the-art facility located across an 8-acres...
Remembering Arthurs-Jones

Remembering Arthurs-Jones

He may have retired 25 years ago, but his company is still the industry leader As PrintAction celebrates its 60th anniversary, it’s appropriate to focus on print icons who can inspire us. When we asked current industry leaders from across Canada about the importance...
Marketing to marketers

Marketing to marketers

Resources to help sell printed communications over digital  While 2020 was a difficult year for most companies in the commercial print segment, the return to ‘business as usual’ in 2021 is not expected to materialize. Most commercial printers, direct mail firms and...