While it can be challenging to see the road ahead, one thing is for certain: if we don’t illustrate the value of print, we won’t get very far! The future of print is looking bright, however some may still need convincing. In order to help marketers make...
Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...
Business Development Specialist Behind every great company is a team of great people. At Connecting for Results, our people are the foundation of our business, and we want you to get to know them better. In this series, we’ll be highlighting the many talents of our...
Image by Freepik Ensuring Seamless Experiences The development of a sound marketing strategy can be enhanced by using the 7Ps of marketing, or the marketing mix, to organize plans and activities around key elements. In our previous articles, we discussed the original...
Image by Freepik Your Brand Ambassadors A great way to organize your marketing strategy is to use the 7 Ps of Marketing. By grouping activities together in each of the marketing mix elements, you’ll be able to prioritize and assign tasks more readily. Our previous...
Image by Freepik Captivating Your Audience As you develop your marketing strategy, a good understanding of the 7 Ps of Marketing, or the marketing mix, will really help to organize all the activities needed to be successful. Our previous articles covered 3 of the 4...
