While it can be challenging to see the road ahead, one thing is for certain: if we don’t illustrate the value of print, we won’t get very far! With most businesses picking up to pre-pandemic levels, the future of print is looking bright. However, some may...
Marketing has become a part of the conversation for many printers now more than ever. However, the difference between Sales and Marketing can often be hard to define. While both are essential areas of business activity, they are unique and often work together to...
We hear all the time that printers aren’t the best at marketing themselves, yet they excel at helping their clients. While printers need to be creative and think differently to reach new customers in the current climate, this can be a challenge. The things that worked...
Practical suggestions by industry leaders Any list of leading Canadian commercial print companies would include CJ Graphics, Hemlock Printers, and PDI. CJ Graphics is made up of over 30 companies operating in one state-of-the-art facility located across an 8-acres...
He may have retired 25 years ago, but his company is still the industry leader As PrintAction celebrates its 60th anniversary, it’s appropriate to focus on print icons who can inspire us. When we asked current industry leaders from across Canada about the importance...
Resources to help sell printed communications over digital While 2020 was a difficult year for most companies in the commercial print segment, the return to ‘business as usual’ in 2021 is not expected to materialize. Most commercial printers, direct mail firms and...
