Image by Freepik Reaching Your Customers Effectively The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
Image by Freepik The Art of Value Proposition The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
Image by Freepik Crafting Irresistible Offerings The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
If you’ve taken marketing courses in the past, you may be familiar with the ‘4 Ps’. They are the cornerstone elements that need to be considered when evaluating your company’s marketing strategy. Recently, these have expanded to the 7 Ps that influence...
Industry leaders offer insights into changing client needs At the Graphics Canada show in May, one panel discussion involved customers sharing their views on how they are using printed products and how their needs have evolved. Speakers from RBC Royal Bank, Staples...
As printers, we have the challenge of discerning which products and services to offer. In an ever evolving marketplace, we must be nimble and responsive. Sometimes our decisions are based on equipment and available materials, other times client demand and industry...
