Connecting for Results (CFR) and the Canadian Printing Industries Association (CPIA) conducted the 2024 Industry Insights Survey for Canada over the summer.
Strategic Consulting
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The Importance of Business Planning in the Printing Industry
Strategic business planning is essential for companies in the printing industry to navigate market changes, drive growth, and maintain operational efficiency.
The 7 Ps of Marketing: Physical Evidence
Branding goes beyond logos and slogans – customer experience makes a lasting impression.
The 7 Ps of Marketing: Process
The right process enhances the customer journey and eliminates pain points.
The 7 Ps of Marketing: People
Here’s how to make your people your greatest brand ambassadors.
The 7 Ps of Marketing: Promotion
With a number of options to choose from, our experts highlight the basics.
The 7 Ps of Marketing: Place
Where your customers purchase your products is an important part of the marketing mix.
The 7 Ps of Marketing: Price
Ken Freek & Drew McLaren explain the art of value proposition.
The 7 Ps of Marketing: Product
Our experts share how to craft irresistible offerings.








