SPOTLIGHT: Nicole Morrison

SPOTLIGHT: Nicole Morrison

Communications & Marketing Director Behind every great company is a team of great people. At Connecting for Results, our people are the foundation of our business, and we want you to get to know them better. In this series, we’ll be highlighting the many talents...
A Beginner’s Guide to Marketing for Sales Growth

A Beginner’s Guide to Marketing for Sales Growth

Image by Freepik As a result of the recent pandemic, many printers have seen a dip in sales. With the demand for printed materials reduced significantly, clients of all sizes faced severe financial pressures. Approaches used in the past to win organic business proved...
Press Release: Connecting for Results Expands USA Team

Press Release: Connecting for Results Expands USA Team

Dale Ford and Chris White Join the Organization Toronto, ON, June 22, 2023 – Today, strategic consulting firm, Connecting for Results (CFR), is pleased to announce the organization has engaged industry experts Dale Ford and Chris White to join its team. An experienced...
SPOTLIGHT: Ken Freek

SPOTLIGHT: Ken Freek

Business Improvement Specialist Behind every great company is a team of great people. At Connecting for Results, our people are the foundation of our business, and we want you to get to know them better. In this series, we’ll be highlighting the many talents of our...
Earth Day: The Future of Print

Earth Day: The Future of Print

While it can be challenging to see the road ahead, one thing is for certain: if we don’t illustrate the value of print, we won’t get very far! With most businesses picking up to pre-pandemic levels, the future of print is looking bright. However, some may...
The difference between Sales & Marketing

The difference between Sales & Marketing

Marketing has become a part of the conversation for many printers now more than ever. However, the difference between Sales and Marketing can often be hard to define. While both are essential areas of business activity, they are unique and often work together to...