Communications & Marketing Director Behind every great company is a team of great people. At Connecting for Results, our people are the foundation of our business, and we want you to get to know them better. In this series, we’ll be highlighting the many talents...
Image by Freepik As a result of the recent pandemic, many printers have seen a dip in sales. With the demand for printed materials reduced significantly, clients of all sizes faced severe financial pressures. Approaches used in the past to win organic business proved...
Marketing has become a part of the conversation for many printers now more than ever. However, the difference between Sales and Marketing can often be hard to define. While both are essential areas of business activity, they are unique and often work together to...
We hear all the time that printers aren’t the best at marketing themselves, yet they excel at helping their clients. While printers need to be creative and think differently to reach new customers in the current climate, this can be a challenge. The things that worked...
Communications professional Nicole Morrison recently joined the team at Connecting for Results as communications & marketing consultant. She has over a decade of experience in public relations, but her own familial connection to the print industry sparked an...
