Dec 2, 2022
Pricing and cost considerations for the new year A thoughtful reader challenged a comment made in my May/June column, “Paper supply: Crisis or Opportunity?” We discussed price increases, with the comment that certain cost increases cannot be passed on to...
Sep 6, 2022
With September on the calendar, our minds often go towards making upgrades, enhancements, and an overall tune-up. Whether it’s process improvement, cost realignment, or improving profitability, we are looking for ways to do better in the final months of the...
Jul 14, 2022
Marketing has become a part of the conversation for many printers now more than ever. However, the difference between Sales and Marketing can often be hard to define. While both are essential areas of business activity, they are unique and often work together to...
Jun 22, 2022
Turn this challenge into an occasion for change Much has been written about the paper supply chain issues and shortages, but are there aspects of the situation that can actually be turned into an advantage? Let’s explore the situation, and identify some...
May 6, 2022
A letter from Connecting for Results, CEO Gordon Griffiths Dear Printer, As countries adapt to COVID, we are seeing hospitality, travel, and other activities returning to pre-COVID levels. We are also feeling good about print growth again. For those that...
Apr 22, 2022
We hear all the time that printers aren’t the best at marketing themselves, yet they excel at helping their clients. While printers need to be creative and think differently to reach new customers in the current climate, this can be a challenge. The things that worked...
