The 7 Ps of Marketing: Product

The 7 Ps of Marketing: Product

Image by Freepik Crafting Irresistible Offerings The 7 Ps of marketing are the enhanced elements that serve as a basic framework for assessing and adjusting your marketing strategy and have been thought of as the core of a good marketing plan. People, Process, and...
The 7 Ps of Marketing

The 7 Ps of Marketing

If you’ve taken marketing courses in the past, you may be familiar with the ‘4 Ps’. They are the cornerstone elements that need to be considered when evaluating your company’s marketing strategy. Recently, these have expanded to the 7 Ps that influence...
Supply Chain Management Explained

Supply Chain Management Explained

For a period during the last few years, a shortage of paper propelled the supply chain issue to the top of print industry headlines. During that time, the difficulty finding enough paper to meet customer demand was not the fault of any individual company but resulted...
SPOTLIGHT: Ken Freek

SPOTLIGHT: Ken Freek

Business Improvement Specialist Behind every great company is a team of great people. At Connecting for Results, our people are the foundation of our business, and we want you to get to know them better. In this series, we’ll be highlighting the many talents of our...