Julie Anne McLaren Joins Connecting for Results

Julie Anne McLaren Joins Connecting for Results

Today, strategic consulting firm, Connecting for Results (CFR), is pleased to announce the organization has engaged industry expert Julie Anne McLaren to join its team. An experienced sales and business leader, Julie Anne assumes the position of Business Strategy and...
Revitalize Your Business

Revitalize Your Business

Key strategies for organic sales growth By Bob Dale and Gordon Griffiths It’s been a difficult year for many companies, with a decline in sales reported by businesses from across Canada. There are fewer jobs to quote and the work that is available is often for lower...
The Importance of Business Planning in the Printing Industry

The Importance of Business Planning in the Printing Industry

In the ever-evolving landscape of graphic communications and the printing industry, business planning is more crucial than ever. With technological advancements, shifting customer demands, and increased competition, print companies must have a strategic plan to stay...
Building a Resilient Business

Building a Resilient Business

Photo credit: Akinbostanci /E+ / Getty Images Be ready for those inevitable tough days For 2024, a flat economy with modest inflation or ‘soft recession’ is projected. According to BDC economists, real GDP growth for 2024 is forecasted to be at one to two per cent and...
The 7 Ps of Marketing: Physical Evidence

The 7 Ps of Marketing: Physical Evidence

Image by Freepik Making an Impact Current thinking related to the marketing mix, or framework for a marketing strategy, has resulted in the development of the 7 Ps of marketing. In previous articles, we’ve discussed the original 4 Ps: Product, Price, Place, and...